Tuesday, November 16, 2010
Monday, November 15, 2010
TO MARKET AT GREENBUILD
To Market has begun to set-up their space at the Greenbuild show in the "Windy City", Chicago. To Market can be located at space #2455. The show starts November 16th and runs to the end of the day on the 18th. We look forward to a great show!
Thursday, October 14, 2010
OZOLOC IS GAINING GROUND
Ozoloc is the perfect flooring solutions for so many applications. It can be a quick fix to an existing floor that is less than physically or aesthetically perfect. This was the case with "The Coding Source" in their offices in West LA, California. The Ozoloc custom (two color) installation was installed over the weekend with the assistance of a hydraulic lift on five separate workstations.
OZOLOC GOES TO UNIVERSITY
Across town, at the University of Southern California's John Hubbard Hall, To Market's Ozoloc Granite was used because of the durability and ease of maintenance. During class registration, the hall sees about 400 students per day. The project manager was quoted as saying "I can't believe that floor is holding up so well.” To Market's representative, Russell Walker added "USC is really impressed with the floor because it hasn't had to be buffed". USC found another benefit to Ozoloc when the Hubbard Building flooded about two weeks after it was installed. The Ozoloc tile floor was pulled apart, the sub-floor was repaired and the same Ozoloc tile was re-installed with a repair adhesive.
OZOLOC GOES SHOPPING
In Oakbrook, IL a major department store (that rhymes with lacy) had another reason for using To Market's Ozoloc; mobility. Display areas in today’s department store are continually changing. Ozoloc allows the flooring to move with the display. Unlike, carpet, tile or wood, Ozoloc's patented locking system is able to be installed, taken apart, moved and reinstalled with immediate access to traffic.
Thursday, August 5, 2010
A Visit with Phil Wexler Part II
LEED was established in March, 2000, by the U.S. Green Building Council. To Market™ was established in 1998 and now offers a number of products at are eligible and can contribute toward LEED points.
To Market™ was established to bring environmental products to the commercial marketplace. Sustainable design and products that can be recycled are key elements of our responsible approach to what we sell. It’s a different world these days, but we’re still walking on the same planet. The materials we choose can have a big impact on how we live today and how future generations will live tomorrow. To Market™, from the beginning, was committed to ensuring our business and products support a sustainable world. We like the entire manufacturing community, as well as the architects and, designers and end-users were very fortunate The Leadership in Energy and Environmental Design (LEED) Green Building Rating System® was created. Our vision for To Market™ fell into these guidelines not by accident, but by design, which has further strengthen our brand.
How did you manage to be so ahead of the curve?
There is always a lot of luck in marketing and making the correct decisions in new product direction. I have always advocated to what I call, “UMD,” unique marginal difference, which means differentiating our products, colors, packaging and image from the competition. Products are not price driven, but style driven. Create specs, don’t chase them. That is why we create new and exciting products first and then calculate the selling price later.
Every day you must work on product development and listen to the A&D community who specify your products. New product development always must test the limits of manufacturing by utilizing new technology combined with unique and precise color placement. If you make something that is easy, it won’t work. What has worked for To Market is taking a chance on new designs, textures and colors. And, most importantly, have a great stylist and colorist. I have been fortunate to have Flori Hendron, VP Design and Marketing, work with me for over 25 years. She gets it and transforms our visions into reality.
To Market™ was established to bring environmental products to the commercial marketplace. Sustainable design and products that can be recycled are key elements of our responsible approach to what we sell. It’s a different world these days, but we’re still walking on the same planet. The materials we choose can have a big impact on how we live today and how future generations will live tomorrow. To Market™, from the beginning, was committed to ensuring our business and products support a sustainable world. We like the entire manufacturing community, as well as the architects and, designers and end-users were very fortunate The Leadership in Energy and Environmental Design (LEED) Green Building Rating System® was created. Our vision for To Market™ fell into these guidelines not by accident, but by design, which has further strengthen our brand.
How did you manage to be so ahead of the curve?
There is always a lot of luck in marketing and making the correct decisions in new product direction. I have always advocated to what I call, “UMD,” unique marginal difference, which means differentiating our products, colors, packaging and image from the competition. Products are not price driven, but style driven. Create specs, don’t chase them. That is why we create new and exciting products first and then calculate the selling price later.
Every day you must work on product development and listen to the A&D community who specify your products. New product development always must test the limits of manufacturing by utilizing new technology combined with unique and precise color placement. If you make something that is easy, it won’t work. What has worked for To Market is taking a chance on new designs, textures and colors. And, most importantly, have a great stylist and colorist. I have been fortunate to have Flori Hendron, VP Design and Marketing, work with me for over 25 years. She gets it and transforms our visions into reality.
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